Running the ads, platform by platform.
In Part 1 you set your numbers, picked one offer and made 3–5 ads. Today you put those ads in front of the right people, one setting at a time.
What you'll set up today · tap one to jump there
Education, not legal or tax advice. Example numbers, not promises. Platform settings checked October 2026.
Which platform first?
You don't need all four on day one. Answer five quick questions and get an order to go in, with a reason for each step. Change the answers and watch the plan move.
Before any paid ad: your free foundation from Part 1 (Google Business Profile, booking profile, Instagram profile). Ads land there.
How the four compare.
- How people find you
- Scrolling. They weren't looking for a barber. Your video stops them.
- Minimum budget
- Small daily budgets are allowed. We start at $10–15 a day.
- How you pay
- A daily budget. With our goal (landing page views) you're billed per impression: each time the ad shows on a screen.
- Best for
- Showing your work to people within 5–8 miles. First-visit, VIP and kids-cut offers.
- How people find you
- Searching. They typed "barber near me" or "fade near me." They want a cut, soon.
- Minimum budget
- You set an average daily budget. We start at $10 a day. Google can spend up to 2× on a busy day but no more than 30.4× the daily amount in a month.
- How you pay
- Per click. You pay when someone taps your ad or its call button.
- Best for
- People ready to book now. Calls and bookings from nearby searches.
- How people find you
- Browsing Booksy. Clients searching in the Booksy app or on booksy.com see you higher up.
- Minimum budget
- $0 upfront. No monthly Boost fee.
- How you pay
- Commission on a new Boost client's first visit only: 30%, up to $100, per Booksy's US pricing page (Oct 2026). Booksy's older posts listed other caps, so check your app.
- Best for
- Barbers already on Booksy who want first-timers without spending on ads up front.
- How people find you
- Scrolling short videos. Mostly younger clients.
- Minimum budget
- Ads Manager: each ad group (a set of ads with its own targeting and budget) needs more than $20 a day. If you set a campaign budget, TikTok requires more than $50 a day; its own FAQ suggests leaving the campaign budget at No Limit. The in-app Promote tool has no published minimum; the app shows your options.
- How you pay
- A daily budget. Traffic ads can be bought per click.
- Best for
- Ages 18–28, fades and designs, once one of your videos already does well on its own.
Sources: Google Ads Help (average daily budgets), Meta for Developers (billing events), Booksy US pricing and Boost pages, TikTok Ads Help (budgets, Promote, optimization goals). Full list on the last slide.
Get your Meta accounts ready.
Meta owns Instagram and Facebook. One ad account runs ads on both. Do this setup once, in this order. Check each box as you finish; your progress saves on this device.
Checked Oct 2026 Buttons move. If a menu looks different, search the setting name in the app's Help.
Meta, ready to run
Show the clicks
FacebookPagesCreate new Page
Name it your shop or brand. For the category, type "barber" and pick the closest match. Add your hours, a profile photo of your work and a button that opens your booking link (look for Add button).
Show the clicks
InstagramSettingsAccount type and toolsSwitch to professional account
Pick Business: it's made for service providers like a barbershop. Switching is free.
Show the clicks
From your Facebook Page:
PageSettingsLinked accountsInstagramConnect account
Or from the Instagram app:
Edit profilePageConnect or create
Heads up: Accounts Center links your personal logins and sharing. That's not the same as connecting Instagram to your business Page, which is what ads need. If your Page lives in a business portfolio (Meta's business account that holds your Page and ad account), add Instagram there: Settings › Accounts › Instagram accounts › Add.
Show the clicks
adsmanager.facebook.com
Do your first build on a computer: the screens are bigger and every setting shows. When it asks, set the ad account's country, currency (US dollars) and your shop's time zone.
Show the clicks
Ads ManagerBilling & paymentsPayment settingsAdd payment method
A card you keep for the business makes ad spend easy to find later.
Safety net: on the same Payment settings page, look for Account spending limit, pick Set limit and enter your month-one test budget. Slide 4, step 7 shows yours. When the account hits the limit, every ad in it stops until you raise it. Check your screen.
How to test it
Open the exact link you'll put in the ad, on your phone, logged out. It should open your services and prices, ready to book. If it opens your profile or a home page first, find the direct booking link in your booking app's sharing settings.
Show the clicks
Events ManagerConnect dataWebName itMeta Pixel
The Meta Pixel is a bit of code on your own website that tells Meta when someone lands or taps. Meta now calls the container a dataset. Many site builders have a Meta setting where you paste the ID. No website yet? Skip this; your booking link still works.
Show the clicks
First mark the tap on your Book button as an event. Meta's point-and-click Event Setup Tool can do it without code. Then:
Events ManagerCustom conversionsCreate custom conversion
Pick your dataset and that event, and name it "Book click." Later, you can run ads that optimize for it instead of page views.
When items 1–6 are checked (75%), you're ready to build the campaign on the next slide. Items 7 and 8 are optional.
Build it in Ads Manager, one setting at a time.
The whole build: one campaign, one ad set, 3–5 video ads. Tap Next for each setting. Where you see a box, type your own details. Your settings sheet at the bottom fills in as you go.
- CampaignThe one job: Traffic to your booking link.
- Ad setWho, where, when and how much you spend.
- AdsWhat people see: 3–5 videos, each with its own hook.
Checked Oct 2026 Buttons move. If a menu looks different, search the setting name in the app's Help.
Pick the objective: Traffic
Ads Manager+ CreateTrafficContinue
Traffic
The objective is the one job you give Meta. Traffic means "send people to my link," and your link is your booking page. Likes and views don't book chairs; taps on your booking link can.
Later: once your own website has the Meta Pixel and a "Book click" conversion (slide 3), you can test an objective that optimizes for that click.
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Name it so future you knows what it was
CampaignCampaign name
Use Part 1's naming: platform, objective, offer, month. Type your offer's short name and the launch month.
Meta_Traffic_HotTowel_Nov26
Ads: name each ad with Part 1's ad naming, so the hook and offer are in the name.
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Special ad categories: none apply
CampaignSpecial ad categories
Leave it empty
Meta asks if the ads are about financial products and services, employment, housing, or social issues, elections or politics. Those come with extra rules. A haircut ad is none of them.
But: an ad to rent your extra chair or hire a barber is an employment-type ad. That goes in its own campaign with the right category checked.
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Conversion location: Website
Ad setConversionConversion locationWebsite
Website · your booking link
This is where the tap goes. Use the exact link that opens your booking page: not your Instagram profile, not your home page. Every extra tap loses people.
Test it: open the link on your phone. It should land on your services, ready to book, in one tap.
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Performance goal: landing page views
Ad setPerformance goalMaximize number of landing page views
Maximize number of landing page views
A link click is any tap. A landing page view counts only when your booking page actually loads, which is a better sign of a real person. Meta now lets this goal work even without a pixel on the page.
Don't see it? Pick Maximize number of link clicks. With the landing page view goal, Meta bills you per impression.
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Daily budget: $10–15 to start
Ad setBudget & scheduleDaily budget
$12 a day · about $84 a week
Enough to learn without risking rent. Meta may spend up to 75% more on a good day ($21), but no more than 7 days' worth in a week ($84).
If the budget box sits at the campaign level (Advantage+ campaign budget; older screens say Advantage campaign budget), put the same amount there. With one ad set it works the same.
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Start tomorrow. No end date.
Ad setBudget & scheduleStart date
Start tomorrow morning · no end date
Leave the end date off so it doesn't stop mid-test. Then set three reminders in your phone: day 7, day 14, day 21. Those are your check-in days. Not before.
Safety net: with no end date, set an account spending limit of about $360: your daily budget × 30, your month-one test. It's in Billing & payments › Payment settings (slide 3, item 5). When the account hits it, every ad stops until you raise it. Check your screen.
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Location: a tight circle around your shop
Ad setAudienceLocationsYour shop's addressRadius
Your shop's address + 5 mi
Type your shop's address (or drop a pin on it) and set 5–8 miles. Meta reaches people living in or recently in that area. That's now the only choice, so people passing through can see it too.
Use the street address or a pin, not just your city's name. A radius around a city can't go under +10 miles.
Look for a box offering to reach people outside your area who are interested in it. Uncheck it: a barbershop isn't a tourist spot.
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Advantage+ audience, with your age as a hint
Ad setAudienceAdvantage+ audience
Advantage+ audience · minimum age 18 · suggestion 18–45
Advantage+ audience means Meta's AI looks for people likely to tap and load your booking page (your performance goal), using your video and early results as clues. Meta can't see who books inside your booking app. You count bookings yourself. Under Audience controls, set the minimum age to 18; that's a hard rule. Your age range goes in as an audience suggestion: a hint, not a wall. Meta can go outside it when it finds better matches.
Kids-cut offer? Make a second ad set: parents 28–50, all genders, kids ads only.
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Placements: Advantage+ placements
Ad setPlacementsAdvantage+ placements
Advantage+ placements
Placements are where the ad shows: Reels, Stories, Feed and more. Leave Advantage+ placements on and let Meta spend where it works. Your job is making the video fit those spots.
Before you publish, check the preview for Reels and Stories. If your captions hide behind the buttons, move them toward the middle.
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Identity: your Page and your Instagram
AdIdentityFacebook PageInstagram account
Your Facebook Page + your Instagram account
Your ads show up from your name and handle, and comments land where you can answer them.
Don't see your Instagram? Go back to slide 3 and connect it to your Page.
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Format: single video
AdAd setupCreate adSingle image or video
Single image or video → one video per ad
One video per ad. Make 3–5 ads in this same ad set, each with a different hook from Part 1, so Meta can find the winner.
If you see Advantage+ creative options, open them and switch off anything that changes your video or your words.
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Media: vertical first
AdMediaAdd video
9:16 video (1080×1920) + a 4:5 version for feeds
Upload your 9:16 vertical video (1080 wide × 1920 tall). It fills Reels and Stories. If you cut a 4:5 version, add it for the feeds. Keep captions and price in the middle: buttons cover the top and the bottom.
Our drawing of the safe zone (Billo's 2026 summary of Meta's Reels and Stories guide).
Primary text, headline, button
AdPrimary textHeadlineCall to action
The first line does the work: most people only see it before "more." Pick Book now if your menu shows it; if not, Learn more works.
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Website URL + URL parameters
AdDestinationWebsite URLURL parameters
Website URL: your booking link (it carries over from step 4). Under it, open URL parameters and paste the tag below. A UTM tag is a label on the end of your link that says where a click came from. Meta fills in {{ad.name}} with each ad's name.
Booking apps don't always show these tags. That's why you also ask every new client, "How'd you find me?" Part 3 covers both.
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Check the previews, then publish
ReviewPublish
Publish · then hands off for 7 days
Look at the preview for Reels, Stories and Feed. Then publish. Meta reviews every ad before it runs and says review is typically done within 24 hours. You'll watch it go from in review to active, and the Delivery column will say it's learning. That's normal.
Next: the settings sheet below has your whole build. Copy it into your notes.
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Copy it, keep it.
Sources: Jon Loomer (objectives, performance goals, location, Advantage+ audience and placements, budgets, spending limits), Meta for Developers (billing events, special ad categories), Meta's ad policies via ConductAtlas (review time), Billo (safe zone), Databox (button list), Terminus (URL parameters). Full list on the last slide.
The Boost button vs. Ads Manager.
The Boost button in the Instagram and Facebook apps turns one post into an ad in a few taps. Ads Manager is the full tool. Flip the cards to see what Boost can and can't do, then sort six real situations.
Checked Oct 2026 Buttons move. If a menu looks different, search the setting name in the app's Help.
Tap a card to flip it.
Sort six situations.
Your Reel from Tuesday got 4× your normal views, and people keep asking "where are you?"
You want to test four new hooks to see which one books.
A selfie from your day off, no haircut in it.
You're open extra hours this Saturday only, and want locals to know today.
You're running three ads and want to see which one brings bookings.
A "50% off, this week only" post you made in a rush.
- Pick a proven post
A Reel that already beat your usual views, with real comments.
- Goal: more website visits
Point it at your booking link, not your profile.
- Audience: make your own
The area around your shop and your age range. Not "automatic" across the whole city.
- 3–7 days, $5–10 a day
Short and small. Then look at bookings, not likes.
Boost goals from Metricool's 2026 Instagram guide; Boost limits from Relevant Audience (Oct 2026).
Hands off for 7 days. Then read the numbers.
The first stretch is the learning phase: Meta is still figuring out who to show your ads to, so results bounce around. Big changes now can restart the learning.
Meta's documentation says an ad set needs about 50 optimization events within 7 days to finish learning. An optimization event is the result you picked: a landing page view. Example: $12 a day for 7 days is $84; at an example $0.90 per view, that's about 93 views.
Jon Loomer, citing Meta's learning-phase docs. Ads Manager shows your own progress. Some accounts have seen a lower bar, and Meta cut it to 10 events for some purchase and app-install campaigns (Madgicx, 2024).
Changing the audience, the goal, the ads or the budget by a lot can restart learning. Check two things only: it's spending, and the link opens your booking page.
If Delivery says "Learning limited," the ad set isn't getting enough results to finish. Common at small budgets. Judge it by bookings.
Read the five columns below every few days. Log every new client. At 2–3 weeks, decide: keep, fix or stop. Judge by cost per new client, not likes.
The five columns that matter.
Example week: Tyler's chair, $12 a day for 7 days ($84 spent). Example numbers, not a forecast.
Put in your numbers.
Our rules of thumb, not Meta's: Keep = at or under your target. Fix = up to 1.5× your target, or no bookings yet with less than 2× your target spent. Stop = more than 1.5× your target, or no bookings after 2× your target. About $1.50 per click is high for local video ads, fewer than 3 in 100 clickers booking points at the booking page or offer, and frequency over about 3 means people are tired of the video. Example numbers, not promises.
Definitions: Meta's metric descriptions as summarized by Relevant Audience (Oct 2026) and Jon Loomer. Benchmark: WordStream Facebook Ads Benchmarks 2025 (US, Apr 2024–Jun 2025, medians).
Google Search: catch people already looking.
Search ads show when someone near you types "barber near me." That's the highest-intent click you can buy. Google's setup will try to do it all for you; this walkthrough keeps you in control.
Checked Oct 2026 Buttons move. If a menu looks different, search the setting name in the app's Help.
Create the account without a campaign
ads.google.comStart nowBusiness name + website
Create an account without a campaign
Google's new-account setup wants to build a Smart campaign for you. Smart campaigns pick most settings themselves, and you lose the controls we need. When you add your business info, take the option to create an account without a campaign.
Some screens call it "Switch to Expert Mode." Same idea: you build the campaign yourself.
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Billing country, time zone and a card
Sign-upBilling informationBilling countryTime zone
United States · your shop's time zone
Sign-up asks for your billing country and time zone. Pick the United States and your shop's time zone, and double-check it before you move on: Google runs your reports and your bill on that clock.
Adding a card later? Billing › Settings › Payment methods › Add a payment method
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Count calls from your ad
GoalsSummary+ Create conversion actionConversions from phone callsCalls from ads
Calls from ads · Phone call lead · about 60 seconds
A conversion is an action you count as a win. Your first one: phone calls from your ad. Set the minimum call length to about 60 seconds, so a quick wrong number doesn't count.
Already there? Google may have made a call conversion for you, named "Call from ads." If you see it, open it and set the call length instead of making a second one.
It needs a call asset with your verified shop number (step 12) and call reporting (Google's setting that counts calls from your ad) turned on in your account settings.
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Optional: count taps on your Book button
GoalsSummary+ Create conversion actionWebsiteYour domainScan
Manually using code (or Google Tag Manager) · a click on "Book"
Only if you have your own website with a Book button. Google can count page loads without code, but counting a button click takes a small piece of code. Pick Manually using code and send the snippet to whoever built your site, or use your site builder's Google Ads setting if it has one.
Booking app is your only page? Skip this, unless your booking app has a setting for a Google tag or Meta Pixel ID. Check its settings; many don't. Calls and "How'd you find me?" do the tracking.
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A Search campaign, no goal's guidance
Campaigns+ New campaignCreate a campaign without a goal's guidanceSearch
Google_Search_HotTowel_Nov26
Skipping the goal's guidance stops Google from picking settings for you. Search means text ads for people searching right now. Google still asks for at least one conversion goal: pick your calls. Name the campaign with Part 1's naming.
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Bidding: clicks, with a cap
BiddingClicksMaximum CPC bid limit
Maximize clicks gets as many clicks as your budget allows. A maximum CPC bid limit caps what one click can cost (CPC means cost per click). Pick it from your own numbers:
Maximum CPC bid limit: $3.00
12% is our example guess: searchers already want a cut, so we expect more of them to book than people who tap a video ad. Not sure? Guess low. A lower cap is the safer start.
Later: once Google is counting your calls and Book clicks and you're getting about 15 a month (our rule of thumb), switch to Maximize conversions, a bidding setting where Google aims for the most calls and bookings.
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Ad schedule: your open hours
BiddingShow more settingsAd schedule
Tue–Sat · 9:00 AM–8:00 PM
Why open hours: calls get answered and the budget stays tight. If most bookings come through your link, test adding evenings later; people book at night too.
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Networks: Google Search only
Campaign settingsNetworks
Search partners off · Display Network off
Search partners are other sites that use Google's search; Google checks this box for you. The Display Network is banner ads on websites and apps. Both buy cheaper reach, but not people typing "barber near me" into Google. On $10 a day, uncheck both.
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Location: radius, then Presence
LocationsRadiusYour addressLocation optionsPresence
Your address + 6 mi · Presence
Pick Radius, type your shop's address and set 5–8 miles (choose miles in the unit menu). Then open Location options. The default, Presence or interest, also shows ads to people far away who only searched about your area. Switch it to Presence: people in or regularly in your area.
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Languages: English (plus any you write ads in)
Campaign settingsLanguages
English · EU political ads: No
Add Spanish only if you also write Spanish ads. If Google asks whether the campaign has EU political ads, the answer for a barbershop is No.
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AI Max: off for month one
Campaign settingsAI MaxOpt out
AI Max off (our choice for month one)
Google turns AI Max on for new Search campaigns. It can match your ad to searches beyond your keywords, write new text for you and send people to other pages on the same website. If your link lives on a booking app's website, those other pages may not be yours.
Our call: month one is about your words, your keywords and your link. Revisit AI Max once you have calls and bookings to judge it by.
Don't see it while building? Switch it off right after you publish: Campaigns › Settings › check your campaign › AI Max › off › Save
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Assets: the extras under your ad
Assets+Sitelink · Callout · Call · Location
4 sitelinks · 4 callouts · call · location
Assets are extra pieces under your ad. Sitelinks are extra links, like Prices or VIP. Callouts are short selling points that aren't links, like "Open till 8." Add 4 sitelinks (Prices, VIP, Kids, and Reviews or Our Work), each with its own link, 4 callouts, a call asset with your shop number (scheduled for open hours) and a location asset from your Google Business Profile. Write the sitelinks and callouts on slide 9.
Assets+LocationOur locationsGoogle Business Profile
Call asset check: Google verifies the number belongs to you. It has to appear on your own website, or your site has to be verified in Google Search Console. Booking app is your only page? The call asset may not run, so lean on the location asset from your Business Profile.
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Keywords and your ad: next two slides
Ad groupStandardKeywordsAds
Keywords from slide 8 · ad from slide 9
Google asks for keywords and an ad here. They live in an ad group: the folder that holds your keywords and ad. Build them on the next two slides, paste them in, then come back. Leave the ad group type on Standard, the keyword kind.
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Budget: $10 a day to start
BudgetAverage daily budget
$10 a day · up to $20 on a busy day · no more than $304 a month
Google calls it an average daily budget. Some days it spends more, some less. For most campaigns: up to 2 times the daily amount on one day, never more than 30.4 times it in a month.
Want a hard stop? Google also offers a total campaign budget: one amount for the whole run, about $300 for a 30-day test at your daily budget. It needs a start and an end date. Don't see it? Set a phone reminder to pause on day 30. Check your screen.
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Publish, then tag your link
ReviewPublish
Publish · review in about one business day
Google says most ads are reviewed within one business day. After it's live, add your tag so you can tell Google clicks apart: Campaigns › Settings › Final URL suffix.
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Copy it, keep it.
Sources: Google Ads Help (account sign-up, payment methods, call and web conversions, Search campaigns, networks, locations and Presence, Maximize clicks and conversions, ad schedule, AI Max, assets, average daily budgets, ad review, Final URL suffix); Search Engine Land (EU political ads question). Full list on the last slide.
Keywords: the searches you pay to show up for.
A keyword is a search you want your ad on. A negative keyword keeps your ad off searches you don't want, like barber school or barber jobs. Build both lists below, then paste them into Google.
barber near me
Broad match. No marks. Google treats your words as a starting point and can put your ad on any search it thinks is in the same family, even one that doesn't use your words. For a barber, that drifts fast: hair salons, clipper reviews, how to cut your own hair. Too loose for $10 a day. We skip it to start.
"fade near me"
Phrase match. Quotes. The search has to be about the same thing as your keyword, and people can add words before or after it. So this keyword can catch best fade near me or skin fade barber near me open now. Our main match type: wide enough to find people, tight enough to stay on haircuts.
[kids haircut near me]
Exact match. Square brackets. The tightest fence: the search has to ask for the same thing your keyword asks for. Plurals and small rewordings still count, like kids haircuts near me or haircut for kids near me, but kids haircut ideas doesn't. Use it for the searches that pay you.
Google is the judge of what counts as "the same thing." Every week, open the search terms report (the real searches that showed your ad) and add negatives for anything that isn't a haircut client.
Your keyword list.
Keep the 15–30 keywords you'd bet on. On $10 a day, a short, tight list beats a long one (our rule of thumb).
Keep out the wrong searches.
These block barber-school searchers, job seekers and do-it-yourselfers. Negatives don't catch plurals or synonyms, so some come in pairs. We use barber school and barber jobs, not plain school or jobs, so "back to school haircut" and "haircut for a job interview" still find you. Two-word negatives go in quotes, so only that exact phrase is blocked. Clipper starts off because it would block "clipper cut near me." Tap a word to turn it on or off.
Paste into the campaign's Negative keywords box. In the regular keyword box, a minus sign in front marks a negative.
Sources: Google Ads Help, "About keyword matching options," "About negative keywords" and "Create a Search campaign." Keyword examples are our own illustrations.
Write the Google ad: 15 headlines, 4 descriptions.
Google's responsive search ad works like this: you give it up to 15 headlines and 4 descriptions, and it mixes them to fit each search. Fill in your details, tap the button for suggestions, then make them yours. The counters turn red past the limit.
Checked Oct 2026 Buttons move. If a menu looks different, search the setting name in the app's Help.
The display path is the words after your web address in the ad, like /Barber/Humble.
…
…
Our generic drawing. Google decides the real layout and which pieces show.
Sitelinks and callouts · 25 characters each
Sitelinks are extra links under your ad. Each one needs its own link, like your booking page's services, VIP or reviews section. Callouts are short selling points that aren't links.
Call asset: your shop number, verified (slide 7, step 12), shown during open hours. Location asset: link your Google Business Profile (Assets › + › Location › Our locations).
Your ad, ready to paste.
Don't pin. Google lets you pin a headline to a spot, but says pinning isn't recommended for most advertisers. Let it mix. Only say "5-star reviews" if it's true, and say your price: it filters out people who'd balk at it.
Limits from Google Ads Help: "About responsive search ads," "About sitelink assets," "About callout assets," "About call assets," "How to set up location assets." FTC rule announced Aug 14, 2024.
Booksy Boost: pay only when it brings someone new.
Boost moves your profile higher in Booksy's own search: the Booksy app and booksy.com. There's no monthly fee. You pay a cut of a brand-new client's first visit, and nothing after that.
Checked Oct 2026 Buttons move. If a menu looks different, search the setting name in the app's Help.
- What it does
Higher placement in Booksy's search, a spot in its recommended galleries and a "Booksy Recommended" badge on your profile.
- How you pay
Booksy's US pricing page: 30% of a Boost client's first visit, up to $100. The tip is yours. Booksy's older posts listed other caps, so check your app for your exact terms before you turn it on.
- Who counts
Clients who book you for the first time through Boost. Booksy says clients who come from your own social media don't come through Boost. Every visit after the first is 100% yours.
- Turn it on
Booksy Biz appMarketingBoostTurn On
Look for Boost under Marketing. Booksy's older posts show it under More, so your version may differ. Or tap Enable Boost on Booksy's Boost page. You can stop it any time. Check your screen.
Boost puts you higher; your profile still has to win the booking. Photos of your work, clear prices, add-ons you can tap, and real reviews (Part 1's foundation).
Other booking apps have their own marketplace fees for new clients. Read your app's terms and put its numbers in the calculator.
Your effective cost per new client.
Defaults are Tyler's example numbers from Part 1 ($58 first ticket, half come back about 8 more times at $55). "Would have found you anyway" covers clients who'd have booked you in Booksy's search without Boost; raise it and each truly new client costs more. Example numbers, not promises.
Sources: Booksy US pricing page, Boost feature page and pricing plans page; Booksy Biz blog posts "Activate Boost to Help Attract New Clients" (Marketing › Boost › Turn On), "Activate Boost to Keep Your Calendar Filled" (older, US) and "Using Boost Successfully to Attract More Clients." Checked Oct 2026.
TikTok: pay to push what's already working.
TikTok rewards videos people already like. So it's not where you start. It's where you go when one of your videos takes off on its own, and then you put money behind that video.
Checked Oct 2026 Buttons move. If a menu looks different, search the setting name in the app's Help.
Check your best video.
Our rule of thumb: a video at 2× your usual views or more has earned some money behind it. Not TikTok's rule.
Your video⋯Promote
Not there? Look for Promote in TikTok Studio or Business Suite (the menu button on your profile).
Promote is TikTok's in-app tool. Pick a video, a goal, who sees it, a budget and how many days. Goals come in groups: Boost account (more video views, followers, profile views), Get leads and Get sales (more website visits).
Minimum: TikTok doesn't publish one for Promote. The app shows your budget options when you set it up.
Use it for: a 3–7 day test of a video that's already beating your usual views.
TikTok Ads ManagerCreateObjectiveManual campaign
The full tool: ZIP-code targeting, schedules, several ads, tracking. Choose a Manual campaign so every setting is yours to pick.
Budget: the ad group needs more than $20 a day. If you set a campaign budget, TikTok requires more than $50 a day. TikTok's own FAQ suggests leaving the campaign budget at No Limit. Check your screen.
While it's learning, raise budgets no more than 40% at a time and wait at least two days between changes. After learning, TikTok says no more than 30% at a time.
Use it for: Spark Ads on a proven video, once you can give it more than $20 a day.
Turn your best post into an ad.
Spark Ads are ads made from a real post on your TikTok. The views, likes and comments stay on the post.
Pick the video that already won
The post that beat your usual views by 2× or more, with real comments. That's your proof people want to watch it. It must be 10 minutes or shorter to spark.
Get the post's code
Your video⋯Ad settingsGenerate
Pick how long the code lasts. Make it long enough for your whole test.
Add the post to your ad
AdAd creatives+ Add videos or imagesTikTok postsAdd post
Paste the code. You can authorize up to 20 codes at once. The post's caption can't be edited after it's authorized, so fix typos first.
Point it at your booking link
Objective Traffic, destination your booking link with a tag (utm_source=tiktok, Part 3). Location: the ZIP codes around your shop (below).
Publish, then let it learn
TikTok says most ads are reviewed within 24 hours. Then hands off: change budgets no more than 40% at a time while it learns (30% after), two days apart.
ZIP codes stand in for a radius.
In the US, TikTok targets by country, state, DMA (a TV market area, like the whole Houston area), county, city or ZIP code. TikTok's help lists no radius option for the US, so list the ZIP codes around your shop.
3 ZIP codes
Sources: TikTok Ads Help, "About budgets" (Jul 2026), "About Budget and Bidding" FAQ (Aug 2026), "About Promote on TikTok" and "How to find Promote" (Jul 2026), "How to create Spark Ads" and "About Spark Ads" (Jun 2026), "About Location Targeting" (Oct 2026), "Choose the Right Objective," "How to Set Up a Campaign," "Ad Review FAQs." Streamer.guide (Oct 2026) on Promote having no documented minimum.
Every setting, one screen.
Pick a platform. Your settings fill in from what you typed on the earlier slides. Copy it, screenshot it, tape it by your mirror.
Before you hit publish
All ten? You're live. Part 3 picks up the moment someone taps.
Your plan.
Five questions to lock it in, then on to Part 3: what happens after the click.
Which Meta objective do we start with?
In Google Ads, what does the "Presence" location option do?
With Booksy Boost, when do you pay?
Your Meta ad set is 4 days old and the cost looks high. What do you do?
Which keyword is exact match?
One try per question. Missed one? The feedback tells you why.
The money is made after the click.
Part 3: tracking every client, the weekly scorecard, fixing what's broken, add-ons, the rebook, your own list, retargeting and the 30-day launch plan.
Related lessons
Sources (checked Oct 27–28, 2026)
Meta · Meta's own help pages couldn't be loaded for checking, so these are Meta's developer docs and well-known secondary sources
- Jon Loomer, "Is the Learning Phase 10 or 50 Events?" (Meta's docs: 50 events in 7 days). Madgicx, "Meta Lowers Learning Phase Requirement for Select Campaigns" (updated Jun 9, 2024; 10 events for purchase and app-install campaigns). jonloomer.com · madgicx.com
- Jon Loomer, "Meta Campaign Objectives: Best Practices" (updated Mar 1, 2025) and "21 Performance Goals." jonloomer.com · jonloomer.com
- Jon Loomer, "Common Ad Set Optimization Mistakes" (performance goal names) and "Landing Page Views No Longer Require a Pixel" (Sept 2025). jonloomer.com · jonloomer.com
- Jon Loomer, "A Guide to Meta Ads Targeting in 2026," "How Advantage+ Audience Works" (updated Mar 1, 2025) and "4 Reasons Meta Ads Reach People Outside of the Targeted Location." jonloomer.com · jonloomer.com · jonloomer.com
- Jon Loomer, Advantage+ Placements and "Updates to Meta Ads Budgeting" (up to 75% over daily budget, 7× weekly cap). jonloomer.com · jonloomer.com
- Jon Loomer, "Advantage+ Campaign Budget" rename and "Campaign Spending Limits, Account Spending Limits, Daily Spending Limits" (Account spending limit path; all campaigns stop when it's reached). jonloomer.com · jonloomer.com
- Meta for Developers, "Billing events" and "Special ad category." developers.facebook.com · developers.facebook.com
- Meta Advertising Policies, ad review "typically completed within 24 hours," as captured by ConductAtlas (Jul 23, 2026). conductatlas.com
- Big Eye Agency, geographic targeting guide (Jun 2026; 1–50 mile pin radius). bigeyeagency.com
- Billo, "Meta Ads Safe Zones" (updated Jun 16, 2026). billo.app
- Databox, Facebook ad CTA list incl. "Book now" (updated Feb 25, 2026). databox.com
- Terminus, Meta UTM tracking 2026 (URL parameters under the Website URL; updated Sept 16, 2026). terminusapp.com
- Setup paths: Privyr (updated Mar 3, 2026) on the Ads Manager address; InstantDM (Oct 3, 2026) and Social Champ (Sept 29, 2026) on linking Instagram to a Page; Restream (Mar 11, 2026) and BGR (Aug 4, 2026) on professional accounts; Pay.com (May 12, 2026) on creating a Page; Easy Ads (Jul 20, 2026) on payment methods; The AdSpend (Jul 22, 2026) on datasets and the Event Setup Tool; Motion (Nov 3, 2025) on custom conversions. privyr.com · instantdm.com · socialchamp.com · restream.io · bgr.com · pay.com · easyadsapp.com · theadspend.com · motionapp.com
- Boost vs. Ads Manager: Metricool, "2026 Guide to Boosting Instagram Posts" (updated Jul 6, 2026); Relevant Audience, "What Is a Boosted Post?" (Oct 12, 2026). Metric definitions: Relevant Audience (Oct 14, 2026). metricool.com · relevantaudience.com · relevantaudience.com
- Vizup, "Meta Ads Minimum Budget Requirements 2026" (May 24, 2026; small daily budgets allowed). tryvizup.com
- WordStream, "Facebook Ads Benchmarks 2025" (US, Apr 2024–Jun 2025, medians). wordstream.com
Google Ads Help
- "Create a Google Ads account: How to sign up" · "Add a new payment method" · "Measure calls from ads" · "About phone call conversion tracking" · "Set up your web conversions" · "Track clicks on your website as conversions." sign up · payment · calls · call tracking · web conversions · click conversions
- "Create a Search campaign" · "About the Google Search Network" · "About Display Expansion on Search campaigns" · "About Maximize clicks bidding" · "About Maximize conversions bidding" · "About Ad Scheduling." Search campaign · networks · Display · Maximize clicks · Maximize conversions · ad schedule
- "About advanced location options" (Presence) · "Target ads to geographic locations" (radius) · "Set up AI Max for Search campaigns" · "About average daily budgets" · "About the ad review process" · "Add a Final URL suffix." Presence · radius · AI Max · budgets · ad review · Final URL suffix
- "About keyword matching options" · "About negative keywords" · "About responsive search ads" · "About sitelink assets" · "About callout assets" · "About call assets" · "How to set up location assets." match types · negatives · negative match types · responsive search ads · sitelinks · callouts · call assets · location assets
- Search Engine Land, Google's EU political ads declaration. MegaDigital (Sept 24, 2026) on "Switch to Expert Mode." searchengineland.com · megadigital.ai
Booksy
- Booksy US pricing page and Boost feature page (30% of the first visit, up to $100) and pricing plans page. pricing · Boost · plans
- Booksy Biz blog, "Activate Boost to Help Attract New Clients" (byline Jul 20, 2021: Marketing › Boost › Turn On; $100 maximum for standard services). blog
- Older Booksy Biz posts: "Activate Boost to Keep Your Calendar Filled" (2020; an older cap and menu path) and "Using Boost Successfully to Attract More Clients." blog · blog
TikTok
- TikTok Ads Help: "About budgets" · "About Budget and Bidding" FAQ (campaign budget at No Limit) · "About Promote on TikTok" · "How to find Promote in app and on web" · "How to create Spark Ads" · "About Spark Ads" · "About Location Targeting" · "Choose the Right Objective" · "How to Set Up a Campaign" · "Ad Review FAQs" · "Available optimization objectives." budgets · budget FAQ · Promote · find Promote · Spark Ads · Spark FAQ · location · objectives · campaign setup · ad review · optimization
- TikTok for Business blog, "Creating your very first TikTok ad with Promote" (2022). Streamer.guide, "TikTok Promote vs Ads Manager" (Oct 22, 2026). tiktok.com · streamer.guide
FTC
- Federal Trade Commission, "Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials" (Aug 14, 2024). ftc.gov
Education, not legal or tax advice. Example numbers, not promises. Platform settings checked October 2026.
A Barber Life Academy lesson. Tyler's chair is the worked example; every calculator takes your own numbers. No platform logos or screens: the mock screens are our own generic drawings.
Education, not legal or tax advice. Example numbers, not promises. Platform settings checked October 2026.